Saturday, February 4, 2012

This ad is from Calvin Klein trying to sell jeans.  To Calvin Klein's credit, the advertisement features brightly colored jeans in the center of the picture.  However, the models appear half-naked in the picture which is very inappropriate.  I do not think it is necessary for them to showcase naked women in order to sell a product.  The women are so thin that someone who views this ad can actually see their ribs.  Not only could their tall, thin body make other girls feel bad about themselves, this ad could make women think they have to be a size two in order to be "hot."  I think that Calvin Klein could have those women have shirts on without losing the appeal.  The pants are brightly colored enough to attract attention without having to damage others' self esteem.  For example, Calvin Klein dress the models in a nude, white or black top so as not to distract from the product.


On the flip side of Calvin Klein, this Louis Vuitton ad displays models in full attire in a traditional-style diner. Both of the women sitting in the diner are carrying Louis Vuitton handbags.  I think that this ad it appropriate because the product is centered and a major focal point of the photograph.  However, I think there is a stereotype portrayed that women do not have anything serious to do and can thus sit in a diner, eat sundaes, and gossip.  In reality, most women cannot afford to wear white dresses and gossip, but are actually quite hardworking.  Since I am not very artistic, I am not sure how this ad could change to keep its selling appeal. I would maybe suggest more contrast in color, but I think this ad is quite appropriate.  This ad makes the consumer feel that one needs to be thin to be classy and fancy.

1 comment:

  1. What a contrast between the two advertisements... I appreciate your critique of body image/type and how that can send a subtle message to the consumer that you have to be 'this' size to be beautiful.

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